Stage 1: Collect and centralize product feedback
Airtable
4 min read
Written by
Airtable
Filed Under
Guide for product operations
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Stage 1: Collect and centralize product feedback
It takes months of hard work to get a product into the hands of eager customers. Behind the scenes, product operations teams are busy setting objectives, assigning tasks to team members, battling blockers, and more. But before all of that, your org has to know what customers want in the first place—you have to collect valuable product feedback.
Why does feedback collection matter to product ops? Because it’s key to learning more about your customers and their needs, so teams can deliver better products that lead to improved business outcomes. Data gathered from feedback helps you identify trends and patterns, so you can form a clear picture of customers and prioritize the development of your product.
Multiple cross-functional stakeholders play a part in this process, including research and design, product operations, product managers, and engineering leads.
Why use Airtable to collect customer feedback?
While it’s tempting to turn to spreadsheets to gather product feedback, the reality is that this approach can be rigid and manual, especially for modern product teams that need to evolve their processes to ship more, better, and faster.
Airtable makes it easy for product ops teams to centralize their product feedback in one place, so your development process runs smoothly and cross-functional team alignment comes naturally. You’ll get to spend less time searching for information, patching up broken processes, and playing guesswork on what features to build, and more time building and shipping products your customers will love.
Three steps to collect and centralize product feedback in Airtable
In this stage, we’ll outline workflows to establish your team’s product feedback process in Airtable. And all of these concepts are built on best practices straight from our customers (leading product teams!), so you know they’re tried and true.
Collecting product feedback, whether it’s from customers or team members, involves:
Step 1. Start tracking customer feedback
Customer feedback can come from anywhere, anytime—email, Slack, or in a 1x1 meeting. That’s why you need a consistent process to capture it. In this step, learn how to define what feedback you need to track, and how to streamline the way you capture it.
Step 2. Centralize feedback across sources and teams
Evolving your process to support the needs of multiple teams using different tools across the organization can get complicated, fast. In this step, learn how to centralize all your feedback by bringing those systems together.
Step 3. Analyze and take action on feedback
With your customer feedback streamlined and centralized, now it’s time to draw insights and take action on that feedback. In this step, learn how to highlight customer trends or accelerate feedback triage with custom dashboards and automations.
About the author
Airtableis the digital operations platform that empowers people closest to the work to accelerate their most critical business processes. Across every industry, leading enterprises trust Airtable to power workflows in product operations, marketing operations, and more – all with the power of AI built-in. More than 500,000 organizations, including 60% of the Global 2000, rely on Airtable for digital operations and citizen development to help transform how work gets done.
Filed Under
Guide for product operations
