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Overview

Running a top-notch content program requires more than tracking deadlines. Get a broader view of your content creation process on all channels with our simple content calendar template.

Maybe Jenny’s weekly tweets could help promote a blog by John. In our template, you can see author workloads, ideas in the pipeline, and key results—all critical to creating a winning content strategy, whether you’re running an in-house content team or publishing social media posts and blogs.

Why our content calendar template?

Use this Airtable content calendar template to:

  • Assign tasks and track deadlines. With multiple calendar views, you'll always know who’s assigned to what and when it’s due. You can nudge writers and content creators with built-in alerts or customizable notifications
  • See everything in one place. Get an instant rundown of content projects and their status.
  • Publish with one click. Story’s ready? With apps like Publish, you can fire off social media posts and other content with the click of a button.

What is a content calendar?

Content calendars, sometimes called editorial calendars, are indispensable for streamlining content creation. A good calendar will help you improve the entire content production process, from communication among writers, editors, and contributors to status checks that help you push content across the finish line. A content calendar is particularly useful for managing digital content creation.

How does a content calendar work?

Using a content calendar template will also help you and your content team set priorities. Pull up the calendar view to quickly see deadlines, promotions and campaigns, and other important dates. Take a look at the kanban view to see the status of all content ideas in the pipeline. You can also filter records inside the template to see, for example, only items that are due in the next week. You can also check on key results for each piece of content, including information like the budget, channels, and cost per click—metrics that will help you gauge the effectiveness of your content over time.

Content calendar resources

In addition to our content calendar template, Airtable has more valuable resources to get your content creation juices flowing.

Make our content calendar template your own and share it with your team for a more organized and streamlined content planning process that will lead to better team communication and a higher quality content output.

Discover more resources: marketing calendar: what is and how to build one, how to build a successful content strategy, editorial calendar templates.

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