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Marketing Campaign Tracking

Overview

Marketing campaigns are complex—and between all the click tracking and conversions, they can get messy. If you’re looking for an easy solution to track all of your digital marketing campaign needs, try this marketing campaign tracking template.

With this template, you can easily track everything from spending to conversions and ROI. The best part? You don’t have to change any of the platforms and systems you already love. If you’re an avid user of Google Analytics, SEO tools, CRMs, Google Ads, or something entirely different, you can import that data quickly and easily.

So, no matter the type of initiative you are running, this template can help you stay organized and manage each phase of the campaign process from planning to execution.

Who is this marketing campaign tracker for?

If you run a marketing campaign, then this template is for you. The template is flexible enough for small business, startups, or even Fortune 500s, and it’s designed to help you visualize your data, then take action in it. And that goes for whether you’re tracking:

  1. Metrics-based goals
  2. Target audience reached
  3. Budget & resources
  4. Marketing channels
  5. Evolving tactics
  6. Timelines for multiple teams
  7. Objectives & key performance indicators

Benefits of tracking your marketing campaigns with our template

There are great organizational benefits from tracking your marketing campaigns in an intuitive template like this one. But because this template is built within a relational database (called Airtable), you can actually interact and update your data in ways you may not have considered.

That includes streamlining your work with powerful Airtable Integrations. Here's what else you can do:

  • Assign marketing team members to each item to get a clear picture of who owns what.
  • Track the progress of each individual task to understand what’s going well and what needs your attention.
  • Import and export Excel spreadsheets and CSV files with a few clicks to get started quickly with up-to-date data.
  • Improve accountability and communication for all stakeholders by assigning tasks and sharing updates in real-time with Airtable’s comment fields.
  • Analyze audience insights to understand what your target market is connecting with and what you need to tweak
  • Evaluate the performance of each campaign—like clicks and conversion rate—to better optimize future marketing strategies.

Discover more resources: what is marketing campaign management, how to choose a marketing campaign management tool, marketing campaign planning best practices, how to build an integrated marketing campaign, a guide to creating a marketing calendar, how to write a marketing plan in 7 steps.

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