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Overview

Last century it was a Sears catalog; today it’s the curated homepage of your favorite website.

No matter what the medium, a good product catalog is a centralized place that holds every last detail about a wide range of products.

Those details can include everything from materials, to dimensions, weight, color, descriptions, pricing, order forms, vendor details—and the list goes on. Whether you’re a small business owner building a company or a product manager running operations at a big enterprise, it can be overwhelming to stay on top of the heap of details associated with your products.

This template will help you control and organize all those details, providing employees and managers with the images, order numbers, categories, and statuses they need to do their best work.

What is a product catalog?

A product catalog is not so much a document as a system. At its most basic level, a product catalog houses information about your organization’s products and services (or both).

You may simply need this system to showcase offerings in digital form and provide a reference point for those who want to purchase them. Or, you may need to pull product information into another system, such as a website builder or program for creating digital or printed marketing material.

The product catalog may also serve as a working database of other aspects of your business, including customer reviews, vendor information, or even sales metrics associated with each product.

How to create a product catalog?

It’s time to move away from that tired old spreadsheet and build the ultimate tool with this product list template. Here’s how to get started.

  • Determine which information is important to you. The specific data points you gather will be up to the individual needs of your business. But a product overview, specifications, and high-quality images are a great place to start.
  • Gather product details. This first step is likely the hardest. Sift through all your vendor emails, SMS conversations, and sticky notes to compile a comprehensive set of product information.
  • Input everything into the product catalog template. Here’s the fun part. With the information gathered, it’s time to fill in the template. The easy-to-use custom fields let you track and sort by specifics that define your unique products.
  • Fine-tune as needed. Use Airtable’s powerful customization tools to add multiple views, filters, and search functionality to ensure your target user can quickly get information about products and orders.

Who is this product catalog template for?

This product catalog template is for any B2B or B2C business with a product or service to sell. A product catalog is the way to show a customer or end user the valuable information they need to make purchasing decisions.

  • Small business owners can track and sort orders to better manage inventory and note patterns over time.
  • Marketers can extract sales data to spot trends and possible new product opportunities.
  • Sales representatives can use product data to persuade prospects and leads.
  • Warehouse managers can see ebbs and flows of inventory to effectively manage use space.
  • Account managers can keep track of vendor relationships and forecast orders and stock values.
  • Creatives can design and publish consumer-facing print and digital catalogs.

Benefits of using our product catalog template

If important product information gets lost in your cluttered inbox and never makes it to customers, your business is sunk. This template can help you keep the details straight.

With this product list template, you can:

  • Centralize and organize product information and order form tracking.
  • Save time by serving up all product information for your employees in one place.
  • Track product metrics. You’ll quickly see trends in customer behavior and find out which products are your best-sellers at a glance.
  • Customize the template to decide which information is critical for your business. Bonus: Use an integrated custom scripting extension to create new line items, or use a page designer extension to generate customer invoices.

Explore more free templates: sales CRM, product/market fit, competitive analysis.

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