Categories

Content Strategy

Overview

The series of delightful blogs you read? They didn’t just appear out of nowhere. Each piece of content was planned with a target audience purpose in mind, from creating ebooks to supporting campaigns or brand awareness.

In other words, there’s a lot for content teams to plan. Do it all in Airtable with our content strategy template.

Why our content strategy template?

We know there are countless content marketing strategy templates out there…so why Airtable?

For one, Airtable lets you track different types of data in one place. This content strategy template makes it easy to track your initiatives and goals side-by-side, allowing you to see what’s on track and where you might be falling behind. Add more tables to capture critical data like personas, SEO opportunities, social media strategy, and your editorial calendar.

In addition to storing your content plans in one place, Airtable makes it a cinch to conduct reviews. Create an interface so your team can review your content plans together in real-time, ensuring everyone stays on the same page.

Other benefits include:

  • Status and % complete fields so you can quickly see how close you are to meeting your content goals
  • Ability to attach important documents related to your content plans
  • Different views so you can see your content strategy in new ways, ex. See initiatives by quarter
  • Ability to assign goals or types of content to stakeholders

What is a content strategy in 2023?

Many are familiar with marketing strategy–a detailed plan that uses marketing to help organizations achieve their goals.

Content strategy is a part of marketing strategy: it’s a marketing plan that uses content creation, from writing to video to audio, to meet your business goals. Oftentimes, a major aim of content strategy is to capture your target audience’s attention and keep them engaged, even after they’ve purchased your service or product.

In 2023, content strategy involves publishing and promoting digital media, including blogs, videos, and podcasts. SEO and social media marketing are also commonly harnessed in content strategy to help you optimize.

Who is this content strategy template for?

This template is for all the content marketing managers, content leads, PR and communications teams…basically, anyone working in content marketing who wants to create great content their audience will love.

This content strategy template has all of the basics to help you get started, but is flexible enough to be expanded and added to–and that means it’s perfect whether you’re part of a huge team or an army of one.

How to use our content strategy template

Our content strategy template has been designed to help teams get started in Airtable–the key is for you to make it entirely your own. Here are some quick ways you can begin adapting the template:

  • Import goals and initiatives. Already have content plans in place? No need to start over from scratch–you can quickly pull in existing data from your other platforms, like Google Sheets, Excel, or a CSV file.
  • **Customize tables and fields. **This template comes with two tables and a variety of preset fields to track metrics, but you don’t have to keep them if you prefer something different. Delete the fields that don’t work for you, and add new ones that allow you to capture the data you need to see.
  • Add a calendar view. We know that editorial teams love their content calendars. As you create your strategy, add a calendar view to help wrangle your deadlines and initiatives.

Planning new content and supporting your marketing efforts is a breeze with this template.

Explore more free templates: marketing strategy, social media marketing strategy, go-to-market strategy.

Explore more resources_:_ how to create a content calendar, how to choose the perfect content calendar, how to create the perfect editorial calendar.

Show more

Other Marketing templates

Not finding a template that fits your needs?
Build it with AI

Try it for free