Aligned teams build breakthrough products

Airtable ProductCentral unifies your entire product development process, from strategy to delivery.

Keeping busy is easy—driving impact is what matters. Align your people to strategic priorities, discover deep customer insights with the help of AI, and gain total visibility on execution with Airtable ProductCentral.

Voice of Customer

Discover breakthrough customer insights

Use AI to inspire new product ideas based on direct sources of customer feedback. Find your next competitive edge based on deeper, non-obvious customer truths.

Aggregate data from customer support tickets, CRM, Zoom call recordings, and other data sources.
Synthesize trends with AI and explore interactive dashboards.
Use AI-generated updates to close the loop with customers when their feedback is addressed.

Planning

Get complete visibility on the product roadmap

Keep every team and stakeholder aligned to a single source of truth. Roll up initiatives to company-level goals. Drill down into specific user stories, backlogs, and tickets at the team level. Use AI to identify when execution drifts away from strategy.

Adapt prioritization frameworks and templates to fit your team’s unique goals.
Create visual timelines and workspaces that help teams see, orchestrate, and streamline teamwork.
Manage dependencies and quickly allocate resources to ensure work stays on track.

Resourcing & portfolio management

Align your people to the bets that matter

Analyze headcount and cost to ensure alignment to strategic priorities. Partner with design and development teams to allocate resources, deploy agile project management methodologies, and scale workflow automations and AI best practices.

Visualize headcount to understand investments across product teams.
Sync with Jira to tie strategic initiatives to engineering execution.
Use executive dashboards to track real-time progress at every altitude.

Enterprise integrations

Connect to all critical systems and workflows

Seamlessly integrate with tools you rely on. Gain deeper insight into development progress via two-way integration with Jira and Azure DevOps. Join with enterprise datasets in Salesforce, Workday, and Snowflake.

Extend the value of your tech stack with dozens of integrations, including support, CRM, and analytics.
Strengthen decision making with real-time connection to cross-functional datasets.
Align real-time execution and resource allocation to high-level company objectives.

View all integrations