World-class social media teams move fast. Part content calendar, part culture calendar, this social template helps you wrangle the unwrangle-able by showcasing your important events and dates directly alongside your posts. With this template you can easily plan your day, week, month, and moving posts with a drag-and-drop.
A social media content calendar is essential for planning and managing your social marketing content. All social media calendars usually contain the post’s content (copy and graphic assets), hashtags to use, and accounts to mention, as well as the social channels, publish date and time, content owner, and a status field.
A more robust calendar will include each post's campaign or business objective and how well each performed post-publication. That way, you can gauge your content strategy’s success at a glance and refine it as needed.
Whether you’re a large-scale organization or a smaller company, a calendar is critical in helping maintain productivity and prevent delays.
The easiest way to create your social media calendar is by downloading Airtable's free template. Planning your social media is made simple by dividing your work between your scheduled content and your results. And if you’re already managing your calendar in a CSV or spreadsheet, you can quickly import it into Airtable to get to speed immediately.
For the best results, pair your new calendar with these three steps:
Step 1 - Consider your social media strategy before posting.
If you want to run a successful social media vertical, you should start by asking yourself a few questions. Questions like:
Step 2 - Spend as much time celebrating results as follower count.
Don’t be afraid to get down to the nitty-gritty. Do posts on Tuesdays perform better than Wednesdays? What time are you seeing the best results? Do those posts have an image? Dive deep, then drop your knowledge in the “Notes about posts” section of your schedule, so you can glean the most insight.
Step 3 - Organize your ideas and backlog:
Once you’ve analyzed your results, use your template to take notes on future post ideas (like a week of themed posts!) or social-friendly photos and other assets. Populate your calendar template(s) as far in advance as possible. The further out you plan, the more time you have to polish your content.
Discover more resources: how to create a content calendar, how to create a marketing calendar, how to create an editorial calendar.