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Overview

When it comes to product launches, everyone plays a part. But not everyone needs the same information. That's why we’ve made a template that lets you customize a product launch plan, offer varied permissions to your team members, and provide personalized views for everyone who needs to see how things are shaping up. Whether you're building a feature roadmap, tracking your team's deadlines, or planning world-class launch activities, the information you need is always a click or tap away.

Why our product launch template?

There are dozens of good reasons to launch your product with Airtable, but we’ll give you a few.

With Airtable’s product launch template, you can:

  • Track. Ensure nothing slips through the cracks with the Kanban view, which lets you track progress across every stage of the launch.
  • Prioritize. Building features fast? Prioritize low complexity, high-value features in the roadmap view. Or tackle the Big Stuff without losing perspective (or getting off-schedule) by utilizing Gantt view.
  • Share. Great new features deserve equally great promotion. Track the progress of launch posts, social media outreach, or your company newsletter, so you know the word gets out—and other internal teams know your plans.

Still not convinced? Here are three more reasons:

  • First, Airtable is what’s called a relational database, which means you can connect things like launch goals directly to your OKRs and features. If one is updated, each can be updated automatically—and that helps everyone understand the status of projects, the timeline for launches, and the impact for your business.
  • Second, with Airtable’s helpful views, every team can see data how they want to see it. And that means it’s easier to spot which goals are at risk and take steps to address issues quickly.
  • Finally, with Airtable’s interface designer, you can create interactive and shareable “interfaces.” With these interfaces teams can review launch goal, ojectives and key results, and provide feedback in an intuitive place.

What is a product launch?

A product launch is a set of coordinated events and activities a business undertakes to put a new product in the market. Product launches represent an exciting milestone in the product lifecycle, and while many think a launch is all about making a splash with your product’s announcement, there's so much more to it than that. Product launches help bring attention to both the product and your brand, it opens the door to early user feedback to guide future product improvements, and it shapes the product's perception in customers' eyes.

Who is this product launch plan template for?

Every organization approaches product launches in its own way. And since product launches require input and collaboration from so many team members, such as engineering, executive leadership, product, marketing, and sales, the most effective product launch plans center around clear communication, accurate task management, and product management best practices. That's where a product launch plan template is a perfect solution. Just think: how will everyone on your team know what's happening and what their role is in all of it? And what's the protocol when the timeline changes?

With a product launch plan template, you can be comfortable answering any of those questions.

How do I create an effective product launch plan?

You'll know you're making the right decisions in your product launch planning when you've got all of these things covered:

  • You have a timeline and checklist for all of your launch activities, detailing who is involved at each step.
  • All internal and external stakeholders can access your plan, understand it, and give input when necessary.
  • As you collect relevant details and data for your product launch, you have a reliable database to contain and sync up the most up-to-date version of that information for your team.
  • You have the flexibility to adapt your product marketing plans to your team’s workflow without sacrificing accuracy or clarity. This includes having multiple different views for different use cases, powerful grouping and filtering options, and custom automation to help them move faster.

Airtable's product launch template is an ideal option to help you accomplish every one of these things and more. It gives you a pre-built example product launch spreadsheet and list that you can use immediately and edit to your needs, and it has a ton of sorting, filtering, sharing, and viewing options that takes your product launch planning to the next level.

Tips to get started with our product launch template

Building a product launch plan starts with knowing your high-level business goals and aligning them with what you're looking to accomplish with your product launch. For example, is this your company's first product? How soon do you want to launch the product? Are you equipped with the right people and resources to launch in the timeframe you're envisioning?

Airtable's product launch template is perfect for addressing all of these questions and getting your whole team working together beautifully at every step of your product launch.

With this template, you'll have a powerful tool to help you with these specific product launch activities and more:

  • Draft your messaging and positioning statement to share with stakeholders
  • Set and track goals and objectives
  • Track development and testing of product from prototype to launch
  • Design a go-to-market strategy that includes product launch marketing in alignment with marketing and sales
  • Continuously document and update data that are required to launch your product successfully, accurately, and in real-time

Discover more resources: how to launch a new product, how to plan a successful product launch event, product launch checklists, the best product roadmap tools, the best product management software.

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