Try Airtable’s User Research Template
Often, the most important document that product management teams use is the product roadmap, where they map out a timeline and tasks to roll out the product. Airtable acts as a single-source-of-truth workspace for the product roadmap.
Try Airtable’s Product Roadmap Template
Product marketing use cases
The very nature of product marketing is collaborative, with different teams assigned to execute various strategies and a lot of moving parts that unfold over time.
Airtable can be used to better coordinate product launches and marketing, with a system all stakeholders can access and view in the format that works best for their particular needs.
Use Airtable’s Content Marketing Management Template
Easy teamwork between teams and external vendors
Internal collaboration is important, but so is the ability to work with external vendors and partners. These might include user research institutions, design firms, freelancers, and accountants.
When it comes to working with employees, contractors, vendors, and other entities, remote access to information reigns. A cloud-based platform like Airtable ensures everyone gets secure access to the content and information they need, when they need it, from anywhere.
Engineers can check the latest bug fix update priority list while working from home. Project managers can keep tabs on every aspect of every project in one place. Marketers can share press releases with public relations (PR) companies to finesse them before they’re published. Social media managers can write copy in advance and keep track of ad campaigns and their respective results.
ools like Airtable ensure that both remote and in-office work can be done without compromise. That collaboration is essential with a digital workplace acting as the most common office environment, especially for tech companies.
Airtable serves the needs of a lot of different team members, whether it’s management and marketing or otherwise. By serving as the central source of truth, it helps teams collaborate and clearly communicate so that a product successfully comes to market.
With Airtable as a single home for all your launch planning and effort, you’ll get a robust record of everything it takes to bring your product to life.
For a free trial version of Airtable, sign up today.
About the author
Airtable's Product Teamis committed to building world-class products, and empowering world-class product builders on our platform.
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