There are different types of calendars fit for different marketing activities, and each calendar will look different depending on the purpose it serves. Here are a few types of marketing calendars:
Content/editorial calendar: Ideal for planning content creation and promotion for blogs, ebooks, podcasts, and more.
Marketing campaign calendar: Best for grouping multiple tactics with a mutual goal under one umbrella,
Social media calendar: Helps you schedule and visualize social media content for the upcoming month or longer periods of time.
Digital marketing calendar: Works well for organizing digital marketing tactics like SEO efforts, paid advertising, and marketing automations.
Event planning calendar: Good for organizing dates and tasks for sponsored events.
Product launch calendar: Great for building out a roadmap for positioning and promoting a new product.
If you’re itching to start planning your next campaign, here are a few marketing calendar templates to get you started.
Marketing calendar app: View important milestones and deliverables with this calendar. Use it to manage team resources and shift work as needed. You can also visualize dates for planned deliverables and easily act on your own tasks.
Blog editorial calendar template: Use this template to plan blog content and distribution tactics. Customizable fields and intuitive filters make it easy to view dependencies, respond to feedback, and track analytics in a centralized source.
Social media calendar template: You can do a lot more than plan your social posts with this template (although it does that really well). You can also brainstorm, visualize, and schedule social content for different platforms all in one place. This calendar also lets you create forms for stakeholders to submit requests, ensuring you always have ideas in the pipeline.
Email marketing template: You can own every step of the email marketing process in this template. Plan, draft, schedule, and analyze marketing emails all in one place. Plus, store performance data like open rate and click-through rate to quickly reference past performance.
Global marketing calendar template: Connect multiple projects under one view to unify all stakeholders and share marketing goals. You can also create a built-in form to gather and approve content requests and specify owners, launch dates, and workback plans.
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Airtable's Marketing Teamseeks to inspire, guide, and support builders at every stage of their journey.
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