Harnessing AI in Marketing: A Conversation with AWS and Airtable. - Airtable

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9 months ago

Harnessing AI in Marketing: A Conversation with AWS and Airtable.

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An insightful conversation with Jonathan Laniado, Sr. Automation Manager at AWS and Anthony Maggio, VP of Product Management at Airtable. They discuss how AWS has revolutionized their marketing supply chain management through an innovative system called "Aurora," built on Airtable and designed with AI-powered workflows.
Jonathan shares their approach to integrating AI within their marketing workflows emphasizing the importance of seamless integration, security, and the power of designing custom prompts that leverage your organization's data and context.
This session provides valuable insights for marketing professionals looking to leverage AI to enhance their operations and drive efficiency. Don't miss the opportunity to learn from these industry leaders about the future of AI in marketing.

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