Stage 3: Prioritize your product roadmap
Airtable
5 min read
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Airtable
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Guide for product operations
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Prioritize your product roadmap
After capturing feedback and beginning the product planning process, the time has come for product operations teams to act. We’re talking about identifying priorities, divvying up assignments, and connecting your team objectives to the company’s strategy—and, of course, getting your products out the door as planned. To get it all done, you need to create a product roadmap.
What is a product roadmap?
All high-performing teams have action plans, and for product ops teams, it’s called a product roadmap. A product roadmap conveys the direction, priorities, and progress of a product up until its launch. A strong product roadmap will also tie company-wide metrics (like OKRs) and customer feedback to the overall strategy, so everyone in the organization can be aligned behind a common vision and goals.
Teams should never skimp on this phase of the product operations process. To put it plainly, well-managed product roadmaps are why products ship on time and they’re critical to keeping cross-functional teams aligned.
Three steps to prioritize your product roadmap in Airtable
When you’re working quickly across multiple teams, you should rely on a tool that stores all of your data—while making complex information easy to visualize and accessible to cross-functional partners. Airtable has the flexibility and customization you need to manage a product roadmap with a central source of truth, while meeting the needs of both internal and external stakeholders.
We’ve worked with and learned from some of the best product teams in the world—across hundreds of Airtable customers, product ops experts, and our very own product ops team. Behold: best practices you can use to start building out your product roadmap in Airtable in three steps.
Prioritizing your product roadmap and managing timelines is the phase of product operations that involves:
Step 1. Start creating and prioritize your roadmap
Aligning on which features to prioritize starts with organizing them all in one place. In this step, learn how to prioritize planned features, as well as visualize your roadmaps spanning all features in the works.
Step 2. Visualize your roadmap
When it comes to collaborating on your roadmap, every stakeholder on your team has different needs. In this step, explore ways to make your roadmap easily accessible to any stakeholders by creating custom views.
Step 3. Build an organization-wide roadmap
Shipping high value features at scale means that your entire organization must align around one source of truth that everyone can trust. In this step, learn best practices for building an organization-wide roadmap using Airtable.
About the author
Airtableis the digital operations platform that empowers people closest to the work to accelerate their most critical business processes. Across every industry, leading enterprises trust Airtable to power workflows in product operations, marketing operations, and more – all with the power of AI built-in. More than 500,000 organizations, including 60% of the Global 2000, rely on Airtable for digital operations and citizen development to help transform how work gets done.
Filed Under
Guide for product operations
