Stage 5: Manage and review product launches

If you’re reading this, that means you’re ready to launch your product (or you’re planning to launch a product sometime in the future—either way, exciting!). 

But all product operations teams know that launch day means more than just pushing a button. Reviews need to be documented, teams across your organization should be aligned on any last-minute tasks, and of course, you have to prepare to collect feedback after everything goes down. Before your product’s go-live, you have to put in the work.

Three steps to manage and review launches in Airtable

When teams are scrambling to make last-minute changes, it’s easy for misalignment to creep in. That is, unless your org has access to all of the same, identically updated information. Airtable has the flexibility to hold all of your product ops data in one place—OKRs, roadmaps, sprint tasks, all of it—so cross-functional teams can be on the same page at all times. 

We’ve gathered tips from both our customers and our product-ops team; here are some best practices for using Airtable to manage and review your product launch.

To get more specific, launching a product is a process that involves three steps:

Step 1. Start managing product launches

Step 2. Drive retrospectives

Step 3. Scale across your organization