QuickBooks Resource Center makes resources to help small business owners start, grow, and manage a business. The QuickBooks team uses their Airtable editorial calendar template to strategize, edit, and publish content at scale. In their calendar, they have one main grid view that shows all content in production, including links to drafts, and eventually, the published piece. Editors use the calendar to filter the content by topic in their own views, which helps them find gaps in topic coverage.
Ready to customize your own? Kick things off with this calendar template. In it, you’ll find a handy pre-built, three-part content production system that’s ready for your original material.
Here’s how to use each of the three tables (they look a lot like tabs in a spreadsheet) in the template:
Content pipeline: The content pipeline table is your place to organize all of your outbound assets. Use it to add key information about each asset, like: title, thumbnail image, status, publish date, channel, and more.
Campaigns: The campaigns table lets you create and manage individual content campaigns. Use it to outline budget, notes, status, and start and end dates. You can use the “Related content” field to look up assets in the “Content pipeline” table, and link them to their respective campaigns. Once you do, this table will automatically count the number of total pieces in each campaign, and the number of pieces that are live (based on the statuses you inputted in the content pipeline table).
Results: Here you’ll find a quick summary of how each campaign is doing. How many clicks did all the posts in a given campaign receive? What was the cost per click, and did it meet your established goal? This table gives you an instant snapshot of your content’s progress.
Then, it’s time to make it your own! Try customizing it to your team and workflow:
Edit fields like “Channel” or “Status” in the content pipeline table to reflect your production workflow and publication channels
Customize your own view using the “Views” panel on the left hand side. For example, you could start by using the “All content—by status” view in the content pipeline table. Then, customize it by using the “Filter” option at the top of the page to narrow the list down by publication channel, writer, campaign, and more.
An editorial calendar helps stakeholders stay aligned, and content publishing on time. Using this content calendar template, you can get your calendar running quickly and easily. And when you’re ready, you can customize your views, fields, and tables to make it custom to your workflow.
For more inspiration, you can check out more templates in our template library.
About the author
Margaret Jonesis Head of Content at Airtable, with over a decade of experience in content strategy and production.
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