Streamline marketing effort to bolster ROI

Quantifying the return on marketing activities is always a challenge, particularly if you look beyond paid spend and performance. To solve this, many marketing leaders turn to “vanity metrics'' that are widely available, but largely meaningless.

Metrics like clicks, impressions, and views that fail to ask and answer: What should we prioritize next? How did we perform? Was this return worth our investment of time, money, and resources?