Taylor Guitars brings more music into the world with Airtable - Airtable

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2 years ago

Taylor Guitars brings more music into the world with Airtable

Music has been so important

to me since I was a kid.

0:07
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summary

Matt is revolutionizing the way Taylor Guitars amplifies its messaging to the world. His comprehensive content calendar created unparalleled visibility into campaigns, budgeting, and increased publishing times. What Matt was able to create in Airtable worked so well it quickly spread to the rest of the company.

Taylor Guitars now uses Airtable for manufacturing, apparel, accessories, budget forecasting, artist relationship management and much more. Taylor Guitars went from working in silos to a connected cross functional team. Their high level of sophistication in Airtable enabled them to create 343 automations giving them time back to work on much more meaningful nuanced tasks. It centralized their workflow, improved their time to publish and enabled teams to be more collaborative which has been essential during times of remote work.

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