User Feedback

You’ve bent over backward to design a great product. Now it’s time to learn what your customers and users think of that product. It’s not just a nice thing to do, it’s critical to running a good business.

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What is user feedback?

When teams listen to feedback from customers or users they can make swift and smart changes to their product, feature, or service. It also helps them modify business practices in a way that improves the overall customer experience—and boosts customer loyalty rates in the end. Do users love your product’s functionality but hate the way it looks? Is onboarding a pain? Do they experience long hold times when they call HQ?

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Gathering this kind of information has never been more important. That’s why we designed this simple user feedback template.

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Why our user feedback template?

Airtable’s template comes with a ready-made survey form and handy fields for organizing and distilling certain types of user information.

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As a connected apps platform, Airtable lets companies build on shared data. So, you can connect all sorts of information in one workflow: comments, complaints, customer satisfaction survey rankings, and more.

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Use this Airtable user feedback template to:

• Categorize. Sort user feedback into a wide range of categories, from Net Promoter Score performance to testimonials to usability scores and comments on new features.
• Integrate outside data. If you’ve conducted online surveys using Airtable forms, great. Real-time data from respondents will automatically flow into your base. You can also upload CSV files, build integrations with other programs, or import data from outside sources.
• Prioritize. Views make it easy to sort feedback according to metrics your company values, like the number of hours someone spends using your product each week. Comments from power users, for example, may have more weight than comments from novices. You can also sort and prioritize certain kinds of product feedback, like anything that would affect NPS survey results.

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Who is this user feedback template for?

This template is perfect for product managers, UX research teams, customer support teams, entrepreneurs, and anyone else looking to gather feedback that improves their product or service. The fields and views are user-friendly and customizable, making this template a flexible and intuitive feedback-collection tool.

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Ways to get started using the template:

When using this template, start by customizing the template to capture the exact kinds of data you need. Rename the customer feedback form, delete fields, and reorganize tags and categories to gather useful feedback around use cases that are important to you.

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With Airtable’s handy CSV importer, you can easily import any data you may have been working with—whether it was from Google Sheets, Excel, or another source.

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Invite collaborators. Most user feedback projects include a wide range of stakeholders. Set permissions to allow team members to view (or even edit) certain types of information, without being overwhelmed by all that data in the base.

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Explore more resources: how to collect and centralize product feedback in Airtable, three ways to improve your product feedback loop, how to define a customer experience strategy, what is customer experience (CX)?.