Editorial calendar template
Build an editorial calendar in minutes
Jumpstart your content planning with a ready-to-use template that does the heavy lifting. Use AI to brainstorm blog topics, set deadlines, and track performance, all in one place. It’s your single source of truth for content collaboration, so your social media marketing and content team can spend less time coordinating and more time creating.
What is an editorial calendar template?
An editorial calendar template is a type of content calendar software that provides content managers and social media teams with a format to plan, schedule, and manage content creation across team members. Unlike static spreadsheets, it’s built for real-time collaboration, making it easier to coordinate, scale, and align stakeholders. The right templates go beyond basic scheduling—they let you automate workflows like sending status updates or tagging stakeholders for review, and come equipped with AI to help brainstorm ideas and adapt content for different channels.
What is included in the blog editorial calendar template?
Airtable’s editorial calendar template includes everything you need to plan, publish, and optimize content, all in one collaborative workspace.
- Prebuilt blog content tracking system with fields for content type, platform, status, deadlines, and owners
- Multiple views (calendar, kanban, list, and more) so each stakeholder can see what matters most to them
- Workflow automations to send status updates automatically, tag stakeholders for review, and move new content through the approval process
- Real-time collaboration so your entire team can stay aligned and make updates simultaneously
- Integrations with tools like Slack, Gmail, social media platforms, Google Sheets, Microsoft** **Excel, and Google Docs
- Built in project management tools to track progress from idea to launch
- AI agents and an AI sidekick, Omni, who can build or update your editorial calendar from a prompt, suggest ways to improve your calendar, help brainstorm content ideas, translate or adapt content for different channels
Benefits of using Airtable's editorial calendar template
- Optimize what works: Track engagement through views and feedback to identify which topics resonate most.
- Stay on schedule: Avoid missed deadlines and create a consistent posting schedule with customizable fields that make dependencies and due dates crystal clear for everyone on your team.
- Keep your team aligned: Track writers, deadlines, statuses, and channels at a glance with powerful filters and real-time visibility. Add product launches and campaigns to your calendar so content efforts stay perfectly in sync with your company’s biggest initiatives.
- Collaborate beyond your team: Share your calendar with freelancers, agencies, and cross-functional partners to ensure everyone’s working from the same playbook.
- Automate the busywork: Save time by automating status updates, approvals, reminders, and task handoffs.
12 free editorial calendar templates for different types of content
Beyond our general editorial calendar template, we also offer a variety of free templates tailored to different content types and workflows, so you can find the perfect fit for your enterprise content marketing strategy.
1. Social media calendar template
The social media calendar template makes it easy to plan, schedule, and track content across all your social channels in one place. Use gallery view to visually map out the look and feel of your campaigns and social media posts, and the “dates to remember” table to align content with key holidays and moments. It’s especially useful for social media managers who need to stay organized and on-brand, while also giving stakeholders a clear, calendar-based preview of what’s coming next.
2. Print editorial calendar template
Brands that publish across both print and digital channels will find this template invaluable. Designed to sync your print and online publishing schedules, the print editorial calendar template provides a high-level view of content by issue, making it easy to align themes across platforms. The "Issues" table outlines each issue’s theme, page count, and included content, while the "Print Schedule" and "Online Schedule" tables ensure both channels stay in sync with coordinated, on-brand publishing. It’s especially useful for editors and managers planning multi-channel content strategies.
3. Content calendar template
Airtable’s content calendar template helps teams manage their entire content workflow—from idea to publication—in one centralized, collaborative space. It includes multiple views for different stakeholders, powerful automations to handle reminders and updates, and integrations with tools like Slack, Google Drive, and Jira. With built-in reporting and real-time collaboration, it’s designed to streamline planning, boost visibility, and keep content on track.
4. Podcast editorial calendar
This podcast calendar template is ideal for managing every aspect of your show, from episode planning to guest coordination and sponsorships. Use the "Episodes" table to map out upcoming content, while the "Guests" and "Sponsorships" tables capture key details like job titles and ad scripts. More than just a planning tool, this template also helps manage production with space for ad offerings, transcripts, and logistics, so you can keep your podcast organized from pitch to publish.
5. Internal communications editorial calendar
This template is especially valuable for internal communications teams creating content for employees. It includes dedicated tables for both digital communications and in-person events, helping you align every initiative to a broader team objective and ensure nothing falls through the cracks.
6. Content programming & promotions tracker
Airtable’s content programming and promotions tracker template helps teams coordinate content schedules, promotions, and campaigns all in one place. It provides dedicated tables for programming ideas, promotion timelines, and campaign assets, making it easy to keep track of themes, deliverables, and execution status. With built-in automations, reporting, and visual views, it streamlines planning and ensures your entire content and marketing calendar stays aligned and on schedule.
7. Content strategy template
This template guides teams through the full content strategy process, from conducting an audit of existing assets to defining audience personas, goals, content themes, and topic clusters. It includes tables for strategy planning, content audits, idea generation, and scheduling, along with customizable views and filters to visualize your content roadmap. Built on Airtable’s platform, it supports collaboration, automation (like approval workflows and stakeholder notifications), and reporting to ensure your strategy drives measurable results.
8. AI content calendar template
This marketing content calendar template helps content managers plan, produce, and track content across channels, from blogs and emails to social posts and webinars. It includes flexible views (like calendar, kanban, and grid), built-in AI for faster planning, and customizable fields for tracking status, owners, publish dates, and more. With automation and integrations, it streamlines collaboration and keeps content workflows moving smoothly.
9. Campus editorial calendar template
The Airtable campus editorial calendar template is designed for higher‑education teams to coordinate campus‑wide or department pages, blogs, newsletters, and event publications effectively. It tracks “go live” publication dates (including precise times), status, authors, and post types across multiple views like calendar, grid, and Kanban, offering visibility into scheduling and workflow stages. By centralizing content planning, assignments, and scheduling in one base, it helps education communications teams maintain consistency, manage collaboration, and align publishing across the institution.
10. Remote internal communications editorial calendar template
This template is designed specifically for distributed teams to plan, coordinate, and track internal communications, from announcements and newsletters to events, across time zones in one centralized base. It guides each message through stages like ideation, drafting, review, scheduling, and distribution, with customizable views and metadata fields such as channel, audience, status, and authorship. This helps remote teams maintain strategic alignment, streamline collaboration, and ensure timely, objective-driven internal messaging.
11. Event planning template
From scheduling sessions and assigning tasks to tracking budgets and collaborating in real time, this template keeps every detail organized. With built-in timeline, calendar, and checklist views, you can plan more efficiently, adapt quickly, and deliver standout events with ease.
12. Marketing calendar template
Visualize deadlines and manage shifting priorities with a color-coded calendar view, while tracking dependencies and progress in real time. Collect proposals through built-in forms, assign owners, and navigate effortlessly between team pipelines, project calendars, and executive dashboards.
Discover more resources:
Other Marketing templates
Not finding a template that fits your needs?
Build it with AI