Well-known brands in premium packaging

A global reuse platform, offered online and in store by major retailers, and offering more than 500 products in reusable packaging (including big brands like Tide detergent and Heinz Ketchup). When a container is empty, there is no need for the user to clean or sort it. It is either stored and then picked up from the user’s home, or dropped off at a participating store. The containers are then professionally cleaned, refilled and sold to another customer.

BUSINESS BENEFITS

Superior packaging:

According to Loop analysis, the improved aesthetics and functionality of the packaging is the major driver of customer satisfaction.

Brand loyalty:

Loop is seeing higher reorder rates than the industry average. 97% of reusable packaging is returned within 90 days.

Convenience:

Loop’s goal is to match the convenience of single-use packaging with customers purchasing products in reusable packaging from a range of retailers and then easily returning the packaging (by home collection or to any participating retailer) without needing to think about cleaning or sorting.

Brand reputation:

An initial survey amongst Loop users purchasing home and personal care products showed that for 75-90%, the perception of the brand being purchased improved from an environmental perspective. 75-100% of respondents state they are more likely to purchase from the brand in the future.

ENVIRONMENTAL BENEFITS

Carbon emissions:

Third party verified LCAs show that packaging in Loop is typically 22% to 45% better than single-use.

INNOVATION STATUS

Scale:

Initial pilots in Paris and New York served 10,000 customers with record sales in March and April 2020 during the Covid-19 Pandemic. The platform is currently live via online pilot models, nationally in the UK (Tesco), and USA (Kroger and Walgreens), and regionally in France (Carrefour). Launches are planned for Canada, Japan, Germany and Australia by mid 2021. Instore deployment of Loop (in partnership with leading retailers) begins in France in October 2020, the USA in February 2021 and Japan in March 2021.

Investments:

In 2020 Loop closed USD 20 million in Series A funding.

Partnerships:

Currently, Loop is working with over 400 major brands (including Nestle, P&G, Unilever, Mars, PepsiCo, and Coca-Cola) and retailers (including Carrefour, Tesco, Loblaws, Kroger, Walgreens, Ulta, Woolworths, and Aeon). Seven other retailer partnerships are being announced in the coming months. Partnerships have also been announced with Ecolab for cleaning and DHL for sortation of inbound packaging.