As an unscripted production company, we need to build relationships with all different kinds of organizations and talent. With our Airtable base, we can track all of our various relationships for access and locations into one spreadsheet divided into tabs. Within each project, we can monitor all the calls and contacts we've had with that organization.
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If we were looking to work with a hospital, for example, we would use the base to list the hundreds of hospitals we've contacted and all their responses—whether they're open to working with us now, whether they'll be right for a different project, or if they don't want to be involved at all. We can also store information on who talked to whom, when, and any notes from each call. Whenever we have a new project and we need a partner or a host, we have already have a table that's been tracking our previous relationships, which makes the starting point of outreach so much easier.
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(The structure of this Airtable base is the same as our real base, though the records contained within are just dummy data and are not intended to reflect any of our real partnerships.)