Klipfolio's Content Calendar

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As a scrappy inbound marketing team with over 200,000 monthly readers of our content on metrics and KPIs (https://www.klipfolio.com/blog/mindful-metrics), we know all too well how easy it can be to get tangled in tasks at the expense of our editorial workflow.

Airtable has allowed us to be radically focused on and completely transparent in our content marketing process.

Take a look at the base we've created to manage our content marketing process. Using this base has provided two unexpected benefits:

First, Airtable helps rally the team. The Kanban view let's our authors easily see the contributions of their teammates, providing some extra motivation, as well as transparency.

Second, Airtable has streamlined our workflow. Rather than bouncing back and forth between Google Drive and other tools, we keep editorial conversations in Airtable by using a “long text” column and encouraging contributors to @ their editor if they have questions or if a draft is ready for polishing.

Using this base has helped bring process to our prowess, and we can’t imagine working without it.

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Updated August 29, 2017 at 8:46 PM
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Cameron Conaway

CAMERON CONAWAY is the author of six books, including Malaria, Poems, an NPR Best Book of 2014. To learn more, visit his Amazon author page: https://amazon.com/author/cameronconaway
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