Knowing your customer’s pain points and speaking their language is key to improving your business.
To learn about these, you can embark on traditional market research (often costly and time-consuming), or make the most out of your existing tools by implementing a simple automated solution.
This is what the Zendesk market research base allows you to do: it gathers relevant information that customers submit via Zendesk tickets, and organizes it on an Airtable base for in-depth analysis.
Before we proceed, please note that you will need an Integromat account to use this base. If you don’t have one, please register for free.
How does it work?
The Zendesk market research base leverages Integromat to monitor, search and collect keywords within every Zendesk ticket your business receives. The keywords to watch will be defined by you, depending on your specific needs.
So, whenever a ticket containing one of these keywords arrives, Integromat will automatically recognize it and add the data within the ticket (topic, sender, issue) to Airtable.
Having this information in one base will allow you to adjust several aspects of your business, including:
How to use this base?
In order to use this Airtable base, you will need an Integromat account, and then deploy this Integromat template.
Once you fill in the template details, Integromat will watch Zendesk tickets and:
After which all the information regarding the ticket will be added to the record, for context.
Important note: please use the Airtable base provided in the Integromat template page to make sure the Integromat scenario works correctly.