Lean Design Research for Emotional Data

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Emotional data can be a powerful tool for design research, especially as you start to dig into lean or agile UX research. This Airtable base provides a framework for a design researcher to track their users' emotional response to prototypes in addition to the standard usability metrics. No resources for research? This base will also give you the time and bandwidth to incorporate more research into your sprint schedule, by quickly organizing your research participants.

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Using this table, a researcher can quickly evaluate how participants feel about their products in addition to usability. The base also includes a framework for a robust tagging system, which allows a researcher to slice the information further. He or she can see, for example, which prototypes are more appealing to managers versus which are more appealing to their employees. Every test result helps provide insight into the impact of design over time.

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This base also provides a method for quantitative tracking of qualitative, descriptive language from research participants. Words and phrases can be pulled from both video transcripts and open-ended survey questions, based on what feels relevant to an informed researcher with a specific goal. There's a column for a full list of participant responses, which is qualitative. There is also a column with a coded or categorized list of words used, which becomes quantitative, and sortable. This allows the researcher to provide his team with a quick understanding of the voice of the user. The language creates an emotional atmosphere of the user's reactions.

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Overall, the emotional response of the participants is conveyed through easily accessible data points. For more information on how to use this base, check out Part 1 and Part 2 of my thoughts on incorporating emotional data into your design research practice.

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Updated February 25, 2017 at 12:47 AM
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Sarah Henry

I am a UX strategist working at the intersection of interaction design, research, and data. When I'm not working on government software, I'm experimenting with experience design or podcasts.
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