When building a product like Zapier it's essential to get regular feedback from customers—both to prioritize feature development, and to make sure that the resulting UX remains simple and intuitive for end users. We use Airtable to streamline the process of conducting customer interviews to help guide feature development.
To help gauge interest in a new feature, team accounts, we placed a survey on the main Zapier pricing page. When a prospect fills out the form, which was built with Typeform, their responses automatically populate an Airtable base.