Writer Scoring Template

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This template gives content strategists and editors on marketing teams a way to measure the efficacy of their writers.

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Each submitted project is given an overall marketing fitness score, as well as being graded on subjective metrics such as:

  • Technical writing quality
  • Structure and sequencing
  • Brief conformance
  • Brand conformance
  • Style guide conformance
  • Formatting guide conformance

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Three quantitative metrics are also tracked:

  • Total writing minutes
  • Total editing minutes
  • Number of versions submitted before publication

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Detailed breakdowns of how writer scoring works have been published in The Arete Letter (editions .008 and .015).

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Updated June 23, 2023 at 6:29 AM

Chevron Editing

An inbound marketing firm based on the Gold Coast, Australia.
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