Sports Marketing Reference Template

Explore

This sports marketing template is closely modeled off of the use case of the Washington Nationals Marketing, Production & Broadcasting teams. Here is a summary of key features and datasets tracked within this template:

​

  • Campaigns: Includes campaigns request form and pipeline, a calendar of all campaigns / activities calendar, as well as timeline of campaigns
  • Channels: Views to see all marketing channels at a glance, and relationships between Campaigns / Assets / People who own those channels
  • People: The people dataset makes it easy to understand who's committed to which campaigns, and there are views that are filtered by employees, vendors, sponsors, and other people types
  • Games: This is a tracker of all games vs opponents, as well as a corresponding games calendar
  • Teams: This is a tracker of all opponents grouped by division / league; a linked relationship to Games makes it easy to see the # of Games by Team (and vice versa)
  • Stadiums: The Stadiums tracker makes it easy to see which games are being played at each stadium
  • Assets: This table is a repository of Assets, which are linked to the Campaigns / Channels datasets to help understand asset utilization
Explore
Updated July 6, 2022 at 4:06 PM
Copied 21 times
Explore the base
By Status
Request Pipeline
Solo Emails
Campaign Calendar
Active Campaigns
Kanban by Status
Archive / Expired
Timeline
Grouped by category
All Channels
All Contacts
Employees
Vendors
All Games
By Opponent
Home vs Away
By Stadium / Location
Game Days Calendar
By League and Division
By Home Team
By Division
Grid view
Grid view copy