Tapp Network - Content Audit Template

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A website content audit involves taking a comprehensive look at all the content on your website and evaluating its quality, performance, and relevance to your audience. The process starts with taking an inventory of all the content on your site, including blog posts, landing pages, product pages, and other pages. This can be done manually or using a tool like SEMrush.

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Once you have an inventory of all the content on your site, you need to evaluate the quality of each piece of content. This involves looking at factors like relevance, accuracy, completeness, and engagement. Identify content that is outdated, irrelevant, or redundant. Look for pages with low engagement or high bounce rates.

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Next, analyze the performance of each piece of content in terms of traffic, engagement, and conversions. Identify content that is driving traffic and engagement, as well as content that is underperforming. Look for pages with low traffic, low engagement, or low conversion rates.

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Based on your analysis, identify gaps and opportunities in your website's content. Look for areas where you can improve the quality of your content, add new content, or optimize existing content. Identify topics that are popular with your audience but are not covered on your website.

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Once you have identified gaps and opportunities in your website's content, you need to prioritize the changes you need to make based on their impact and feasibility.

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Updated April 12, 2023 at 2:55 PM
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Tapp Network - Purpose driven Marketing & Technology

Tapp Network is a Marketing & Technology agency, headquartered in Wilmington, DE, that powers purpose driven brands.
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