Use this base to evaluate your sales and marketing strategy.
Prospects dont want to hear
Your history
How dependable you are
How you are a "partner"
How big your warehouse is
They care about
Increasing profits
Attracting and retaining customers
Reducing stress
Reducing costs
Look at your sales pitch, your web site and your sales collateral. Now, enter the those key words in this base. 98% of you are marketing to features…not benefits.