As a speaker, I had my assets all over the place, when in creation mode I spent hours trying to remember where things were. Where I used a particular story, or what was the book that was recommended to me. So , I created this base where everything is in one place.
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It starts with the idea, then a place to keep a track of all the stories, talks, book resources and which pages are important. your Testimonials, your talks / books. Even has a place to add podcast ideas