Testimonials are crucial to any business as they provide social validation. They also provide amazing copy for your website that tends to perform much better than whatever buzzwordy tagline you conjure up in your head. ;)
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But if they’re so valuable, why are most marketing sites completely void of them? Because folks don’t ask their customers for them. They just wait for them to randomly trickle it. But Johnny, that’s not how it works!
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So many founders get all socially awkward and get scared to just ask their customers for things. Your customers want to help! They’re paying you because they like what you’ve done!
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We created this Airtable to help automated the collecting and organizing of customer testimonials, which you can read more about here: https://baremetrics.com/blog/how-we-get-great-testimonials