Fashion Apps UX Teardown

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At One Kings Lane I launched the first mobile web experience and led the redesign of the OKL mobile app. Currently at Splendid Labs, I am designing a shopping flow from the ground up. E-commerce apps face the particular challenge of supporting a complex navigation hierarchy with a straightforward user flow. As part of some industry research I was doing, I examined 12 different fashion shopping apps and documented their major UX and design decisions. In the hope that it is useful to other folks in the e-commerce space, I'm publishing this Airtable. Hopefully you can use it as inspiration or the starting point for your own UX study!

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Updated February 1, 2017 at 7:07 PM
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Melanie Oei

Head of product at Splendid Labs, a mobile first e-commerce startup. Previously Mobile Product Lead at One Kings Lane.
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