Automated UTM builder & shortener

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Tracking your campaigns is vital for optimizing your marketing efforts, and for this purpose, nothing beats UTM links.

However, there are two key problems associated with UTMs:

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  • Creating UTM links is a time-consuming process, and the more you need, the more time you spend creating them
  • Often, UTM links need to be shortened (for example, to be used in social media posts), and this adds an extra step to the process of creating them

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To accelerate these processes we created a simple UTM builder + shortener, which automatically creates UTM links and shortlinks from regular links. Before we proceed, please note that you will need an Integromat account to use the shortener in this base. If you don’t have one, please register for free.

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How to use this base?

This base automatically retrieves your regular links to create UTM links (and shortened versions of the UTM links) in real-time. To achieve this feat, you will need to deploy this Integromat template. Once you have your Integromat account and the template, all you need to do is add the following information to Airtable:

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  • Link
  • Campaign name
  • Source name
  • Medium (i.e. email, social, etc.)

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Integromat will then retrieve the auto-generated UTM link and shorten it using Bitly in real-time.

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Important note: please use the Airtable base provided in the Integromat template page to make sure the Integromat scenario works correctly.

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Updated January 19, 2021 at 8:51 PM
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Integromat

Integromat is a no-code, visual integration platform that lets you connect any apps or APIs to automate and optimize workflows. https://www.integromat.com/en/integrations/airtable
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