Tracking your campaigns is vital for optimizing your marketing efforts, and for this purpose, nothing beats UTM links.
However, there are two key problems associated with UTMs:
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To accelerate these processes we created a simple UTM builder + shortener, which automatically creates UTM links and shortlinks from regular links. Before we proceed, please note that you will need an Integromat account to use the shortener in this base. If you don’t have one, please register for free.
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This base automatically retrieves your regular links to create UTM links (and shortened versions of the UTM links) in real-time. To achieve this feat, you will need to deploy this Integromat template. Once you have your Integromat account and the template, all you need to do is add the following information to Airtable:
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Integromat will then retrieve the auto-generated UTM link and shorten it using Bitly in real-time.
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Important note: please use the Airtable base provided in the Integromat template page to make sure the Integromat scenario works correctly.
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