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The Orbit Model is a framework for building high gravity communities. A high gravity community is one that excels at attracting and retaining members by providing an outstanding member experience.
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Use this template to apply the Orbit Model to your community, and to begin measuring your community's Love, Reach, and Gravity.
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š Read more about the Orbit Model.
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The Orbit Model contains four fundamental concepts: Gravity, Love, Reach and Orbit Level:
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When it comes to community, there are two challenges with most CRMs. First, many CRMs are really just contact databases, and don't provide a picture of how community members are interacting. These activities and interactions are central to measuring Love.
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Second, most CRM systems are based on the concept of the sales and marketing funnel. The Orbit Model is different from the funnel.
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The funnel is designed to capture value for the company, while the Orbit Model is designed to create value for the community.
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The Orbit Model was created by the team at Orbit. Learn more here. and follow us on twitter @OrbitModel.