Community CRM Based on the Orbit Model

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Try this framework for measuring and growing your community.

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The Orbit Model is a framework for building high gravity communities. A high gravity community is one that excels at attracting and retaining members by providing an outstanding member experience.

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Use this template to apply the Orbit Model to your community, and to begin measuring your community's Love, Reach, and Gravity.

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šŸ“š Read more about the Orbit Model.

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Key Concepts

The Orbit Model contains four fundamental concepts: Gravity, Love, Reach and Orbit Level:

  • Love is a member's level of engagement and activity in the community.
  • Reach is a measure of a community memberā€™s sphere of influence.
  • Gravity is the attractive force of a community that acts to retain existing members and attract new ones.
  • Orbit levels are a practical tool for member segmentation and used to design different programs for each level of the community.

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Why a community CRM?

When it comes to community, there are two challenges with most CRMs. First, many CRMs are really just contact databases, and don't provide a picture of how community members are interacting. These activities and interactions are central to measuring Love.

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Second, most CRM systems are based on the concept of the sales and marketing funnel. The Orbit Model is different from the funnel.

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The funnel is designed to capture value for the company, while the Orbit Model is designed to create value for the community.

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About the Orbit Model

The Orbit Model was created by the team at Orbit. Learn more here. and follow us on twitter @OrbitModel.

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Updated March 19, 2020 at 6:54 PM
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Patrick Woods

Fencer šŸ¤ŗ, writer šŸ“š, co-founder and CEO of Orbit, the first platform to help you grow and manage developer communities.
Explore the base
All Members
Grouped by Orbit Level
Grouped by Company
Grouped by Location
High Love in San Francisco
Ambassadors and Fans in New York
All Fields
All Activities
Grouped by Member
Grouped by Activity Category
All Activity Types
Grouped by category