Everybody says “talk to your customers” …but while 75% of companies believe they’re customer-centric, only 30% of customers agree which makes today the best day to start your customer learning habit and build a deep moat for your business.
This customer insights database is the same template we use at Discovery Sprints to document customer learnings and avoid the temptation to "throw spaghetti at the wall" and ship without having direct access to the voice of your customers.
For more information on using this Voice of Customer Swipe File to document your customer insights read the playbooks and get the video walkthrough from a real-life research session.