As a business owner, while working on any product or service, you have to constantly ask yourself: in order to improve my business, what do I need to measure and how am I going to do that? After all, you can’t manage what you don’t measure…let alone hoping to improve it.
I recently found myself going through this process of trying to define key events that I should track within my mobile app while also having to explain what sort of data need to be passed with these events. This is important because it reduces errors that could happen when developers try to implement these tracking points.
I started doing this on a Google sheet but quickly found out that using Airtable for this might be more intuitive and user-friendly in addition to being able to group, sort, filter as needed. Therefore, I created a simple analytics events tracking Airtable sheet that may help you define & document the various events that you may wish to track.