Internal Link Tracking for SEO

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Content marketers and SEOs spend a lot of time thinking about promotion and distribution, but one of the best ways to give your site a boost is better internal linking. Related posts should always be connected by internal links using relevant anchor text.

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  • Create a hub: Creating networks of related posts helps search engines identify the topic that your site covers. Clearly organized groups of articles can rank better than posts that stand alone. Learn more about creating hubs here: http://www.jimmydaly.com/hub-and-spoke/
  • Reduce bounce rate: When people enter you site, then click through to another post, it kills the bounce. Lower bounce rates are correlated with better rankings.
  • Improve usability: Readers should always be able to find more information when they need it.

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One of the reasons that this is overlooked is that it’s hard to systematize. This Airtable fixes that creating a to-do list of posts that need internal links. To use this base:

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  1. Add target keywords in the "Keywords" table.
  2. Add posts that need internal links in the Grid view.
  3. Use the "To-Do List" view to track posts you've linked to.

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Happy linking!

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Updated January 24, 2018 at 8:37 PM
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To-Do List
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