Atomic Research base

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Example of base applying the Atomic Research approach. It contains the fundamentals and some homemade tweaks. We went a bit beyond the approach by adding a todolist layer helping your team getting things done. You can customize the base according to your context and needs.

Authors: Martin Dujol, Guillaume Louvel

Axance Webinar on Atomic Research

We shared our vision and learnings on Atomic Research during a dedicated webinar on May 2020.

You can access the slides (in English!): Part 1, Part 2

If you want to check the replays (in French): Part 1, Part 2.

The use case

We created a use case on purpose to better illustrate how to apply Atomic Research within Airtable.

  • Client: “Super Flight” travel company
  • Product: Website
  • Tested sections: Landing page, Subscription funnel
  • User researchs: 6 sessions (user test, focus group, stakeholder interview, analytics, document reading)
  • Sources: 14 participants, 2 documents

About Atomic Research

This approach allows you to better analyse, share and act on the knowledge generated by your user research. You can read great articles of Daniel Pidcock and Tomer Sharon to better understand it.

Acknowledgments

First acknowledgement goes to Tomer Sharon. You shared your vision and a database on Airtable. It was the very starting point of our journey. Sharing back was the least we could do.

To Daniel Pidcock for ensuring the approach lives on. It has been really cool talking with you, we wish you great things for your product which goes beyond a "simple" database.

To our clients who trusted and helped us in applying such a new approach: Julien Girault, Stéphanie Martineau and Victor Adam from BNP Paribas Personal Finance, Aurélien François and Romain Gerardin from AXA REV.

To Marine Dias (Algolia) for sharing the love with us. You are not alone!

To Axance buddies, especially those who attended the Brown Bag and helped for the Webinar (Frédéric, Marine, Wendy). Frédéric, thank you for believing in a subject strange at first, but actually promising.

Last but not least, personal thank you to my mentors in user research: GuiGui and Guillaume. You rock.

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Updated October 15, 2020 at 8:13 AM
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