User research is critical to helping teams build products, understand their audience, and create solutions that actually solve customers’ needs.
With this user experience (UX) research plan template, you can ensure your research project stays focused and tracks the correct information.
User research is a critical part of the job, whether conducting interviews in a lab, usability testing or A/B testing in apps, card sorting, ethnographic studies, etc. We built this template to be flexible.
A user research plan is a document that records your project’s goals and objectives, timeline, methodology, and stakeholders.
More often than not, a UX research plan has some, or all, of the following:
A UX research plan is helpful for those who might ask themselves questions like:
Usually, a UX research plan is helpful for determining which customer feedback is vital, understanding what’s working for your audience (and what’s not), and where your team should focus their efforts.
For example, if you’re a product manager looking to smooth out the wrinkles in your product’s development process, you can use this template to track Net Promoter score, bounce rates, or something entirely different.
Whether you’re using qualitative or quantitative research techniques, your UX researchers and designers can easily customize this template to fit the needs of your team.
When you conduct research, you’re setting out to answer a question. But sometimes the answer is complicated or it’s hard to see through all the noise and data. But with Airtable, things are different and this template can help.
Here’s how:
Finally, you can throw out your messy spreadsheets and replace them with a that lets you synthesize all your findings in one place.
Explore more free templates: user feedback template, user story mapping template, design project pipeline template.
Discover more resources: what is user experience (UX)?, the best UX research repositories, what is a user story?, what is customer experience (CX).