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Social Media Planning and Design

Overview

Running social media is much more than sending a tweet into the ether and hoping for the best. To do it right—really right—social media managers must plan every aspect of their calendar. So we’ve put together a template to help you do just that.

Why our social media planner template?

Separated into two separate tables, our social media planner gives you a quick and visual way to see platform proliferation, attached URLs, hashtags, assets, and the actual post copy. Thanks to an included character counter, you’ll also know when a post is over the character limit.

Airtable is much more than a social media content calendar—it’s a relational database, which means you can form connections between data. That means you can set up your posting schedule or dive into automations and integrations to automatically post to your social channels when you change the status to “Posted.” Just try doing that in Excel.

With Airtable, you can:

  • Get ahead of your social media execution by planning and designing your assets right from within the app. You can easily see what you need with fields dedicated to your image, copy, and channel—then see how it all looks right next to each other.
  • Share with stakeholders to request feedback or approval and move work forward quickly.
  • Bring your results into one place, so your metrics improve as you continue to iterate.

What is a social media planner?

Unlike a calendar, a Social Media planner is not just about what goes where. It’s about social media strategy and designing a system that looks at every aspect of your branding, whether it’s the imagery or the text, and how those two work together. Whether you’re planning out posts for Facebook, Instagram, LinkedIn, Twitter, or any other social network, your social media team needs a flexible, visual, intuitive tool. That’s Airtable.

Who is this social media planner for?

This template is purpose-built for small businesses, content creators, and fast-moving social media marketing and design teams that thrive in a world of visual and engaging content. You can visualize your social marketing pages and posts in the same place where you collaborate with your editorial and content strategy team.

What to include in a social media planner?

Store all your social media graphics, stock photos, and other visual content in the Assets table for quick and easy reference. Use the form to easily crowdsource new social media posts and content ideas from teammates across the organization and keep track of them in the Posts table. Review new ideas periodically and move the best ideas through the pipeline by updating the Status field.

Tips to get started with our social media planner

With this social media planner, you can keep track of all your post ideas and favorite social media images in one place.
We’ve added a few extra features to this template to make your work as a social media team even more seamless:

  • Automatically double-check the character counts for your posts by using the formula fields and alert your team if the headline or description text may be truncated.
  • Before publishing, visualize how the post will look using the mockups built using the Page Designer block.

Once you and your team are happy with the post, get ready to publish. Just be sure to track the date you published here, so you have a single source of truth for all your social media content.

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