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Overview

Tens of thousands of new products are introduced to the market each year—and almost half of them fail. Three big reasons products fail to live up to expectations? Inaccessible customer insights, misaligned strategy, and poor execution. And that's exactly where Airtable can help.

With a slew of subprocesses, tasks, and actions that make up the product development lifecycle, the success of a product ultimately depends on whether the teams responsible for these tasks are aligned and can operate efficiently. The product development lifecycle can be broken into six distinct stages (which you can review in step-by-step detail here):

  1. Collect feedback
  2. Align on objectives
  3. Prioritize roadmap
  4. Build & deliver
  5. Manage launches
  6. Measure & improve

Why use this team-level Product Ops template?

Product teams use Airtable to take products from concept through market release to stay agile and keep their customers front and center at every stage of product development. When you have a single source of truth in Airtable, you can keep all functions aligned and working as one team—so you can turn insights into user-centric products that customers love. In this reference template, we’ll share tips and best practices, gathered by leading product teams in the industry like Intuit and Frame.io, for leveraging Airtable to streamline and unify each of the six stages of product development for individual teams.

Follow our step-by-step Product Ops Implementation Guides here, alongside this reference template.

Ready to scale this across multiple teams or even your entire organization? Follow along in our org-wide Product Operations template here.

Discover more resources: how to create a product roadmap, best product roadmap software, best OKR tools, what is product operations, the best product management software.

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