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Persona-Focused Content Marketing

Overview

When you truly understand your customers, it becomes virtually impossible to go wrong with your content. Everything from the types of articles you write to the ideas you come up with to the distribution channels you use emerges from the who, what, and why of your customers:

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  • Who: what role do they play in their organization?
  • What: what are the practices and processes they follow?
  • Why: what are they trying to accomplish?

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If you consciously craft strategy around speaking directly to your personae, it’s going to be much more powerful than writing generic advice for anyone. With an understanding of the people you’re trying to reach with your content marketing, you can start fine-tuning your production pipeline.

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