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Performance-Driven Content Marketing Manager

Overview

If you want your content to succeed, you need to bake results-driven thinking into every stage of your content pipeline.

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When you're working at an in-house content marketing team, it's easy to get wrapped up in the hard work of writing and producing content and forget all about the end goal: driving business results.If you want your content to succeed, you need to bake results-driven thinking into every stage of your content pipeline.

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You'll get better results for your company if you consciously write every article with a focus on who you're writing it for, where you'll post the content to reach them, and how you'll share it with them.

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With this base, you can use the Audience Verticals table to log the verticals you're targeting; then, enter data on your targeted keywords in the Keywords table. By linking these tables, you can easily track which keywords you want to rank for in each vertical, and which keywords will be the easiest for you to get the most traffic with.

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Discover more resources: how to build a content strategy, how to create a content calendar, [https://www.airtable.com/articles/marketing/how-to-create-an-editorial-calendar](how to create a marketing calendar).

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