It might sound obvious, but most daily work involves digital files. These files (sometimes called digital assets) are as varied in format as they are in purpose. There are photos, training videos, research reports, a collection of all-hands slide decks.
Each and every one is important, but without some way to manage them all, they’re just digital detritus.
So, what do you do when the files start to stack up? You organize them with a digital asset management system, or DAM. A DAM is a centralized place to stash those digital assets—and using a DAM helps establish rules for how people in your organization should share and access them.
Airtable’s DAM template helps keep your digital house in order, whether its made up of videos, apps, marketing collateral, social media posts, or something entirely different.
Use Airtable’s digital asset management template to improve:
Digital asset management (DAM) the practice of storing, organizing, and sharing digital files. Because the files live in a central hub, you can access them quickly—without even needign to know where, exactly, they are—or worse, worrying they’ve gone missing.
Most DAM systems also have features like filtering, advanced permissions, and automatic data storage, which can speed up work handoffs by making it simpler for your team to find and share assets.
Airtable’s digital asset management template is especially useful for any group working with a large volume of media assets and file types.
While you might assume this means people involved in content creation or creative projects, a DAM can be critical for a whole slew of teams that simply require advanced organization.
For example, sales teams may need to organize and share PDFs or videos as sales assets. Customer success teams may create and distribute a variety of media throughout the customer experience lifecycle. SaaS and product teams need to exchange and access a huge range of files in different formats as they build products and features.
We recommend a DAM for:
Whether you want to organize a large library of marketing assets or create a file ecosystem that helps enforce your brand guidelines, this template is a powerful DAM solution.
Airtable’s digital asset management template offers these immediate benefits:
Discover more resources: the best digital asset management software, the best content calendar software, the best content marketing tools, how to create an integrated marketing campaign, steps to build a successful content strategy.