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Digital Asset Management

Overview

It might sound obvious, but most daily work involves digital files. These files (sometimes called digital assets) are as varied in format as they are in purpose. There are photos, training videos, research reports, a collection of all-hands slide decks.

Each and every one is important, but without some way to manage them all, they’re just digital detritus.

So, what do you do when the files start to stack up? You organize them with a digital asset management system, or DAM. A DAM is a centralized place to stash those digital assets—and using a DAM helps establish rules for how people in your organization should share and access them.

Airtable’s DAM template helps keep your digital house in order, whether its made up of videos, apps, marketing collateral, social media posts, or something entirely different.

Use Airtable’s digital asset management template to improve:

  • Organization. Managing digital assets in one place keeps your workflow tidy and frees you up to focus on other tasks.
  • Collaboration. Large groups who need access to digital files get exactly what they need with easy sharing features and customizable permission settings.
  • Security. Never stress about misplacing or deleting important files, or giving access to the wrong person.

What is digital asset management (DAM)?

Digital asset management (DAM) the practice of storing, organizing, and sharing digital files. Because the files live in a central hub, you can access them quickly—without even needign to know where, exactly, they are—or worse, worrying they’ve gone missing.

Most DAM systems also have features like filtering, advanced permissions, and automatic data storage, which can speed up work handoffs by making it simpler for your team to find and share assets.

Who is this digital asset management template for?

Airtable’s digital asset management template is especially useful for any group working with a large volume of media assets and file types.

While you might assume this means people involved in content creation or creative projects, a DAM can be critical for a whole slew of teams that simply require advanced organization.

For example, sales teams may need to organize and share PDFs or videos as sales assets. Customer success teams may create and distribute a variety of media throughout the customer experience lifecycle. SaaS and product teams need to exchange and access a huge range of files in different formats as they build products and features.

We recommend a DAM for:

  • Content marketers
  • Brand managers
  • Website developers
  • Event managers
  • Sales managers
  • Project managers
  • Software developers
  • User experience designers
  • Graphic designers
  • Videographers

Whether you want to organize a large library of marketing assets or create a file ecosystem that helps enforce your brand guidelines, this template is a powerful DAM solution.

Benefits of managing digital assets with our template

Airtable’s digital asset management template offers these immediate benefits:

  • Centralized file system. A single source of truth cuts down the time your team spends hunting down the right file, whether that’s an image, PDF, photoshop file, video, or audio file.
  • Safe sharing. Permission settings and version controls give all stakeholders the file access they need, while letting you share files securely with others inside and outside your organization.
  • Streamlined workflows. Having all digital assets in hand lets you reuse and repurpose creative files and share assets with one click.
  • Brand consistency. Your brand assets, marketing materials, and various media files will appear in a consistent way across your company.
  • Better digital experience. For teams who produce content online, this template serves as a content management system that also lets you build in other functionality and automation features.

Discover more resources: the best digital asset management software, the best content calendar software, the best content marketing tools, how to create an integrated marketing campaign, steps to build a successful content strategy.

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