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Overview

Are you looking to ground your next sales pitch or marketing page in positive feedback from happy customers? This customer testimonial template can help you gather all your best client quotes and stories in one place.

Why our customer testimonials template?

  • With a single source of truth, you’re in control of your client testimonials and related assets. So if someone wants to update their quote, or you need new assets, you can ensure your team is using the right asset without oversight.
  • Use our form to collect requests for new testimonials from your sales and marketing team. They can easily flag champions and influencers in their accounts to let you know who is willing to give you a great testimonial.
  • Share a dashboard that shows you all your approved testimonials and related assets in one place so that your partner teams have everything they need and can easily share it out.

Who is this customer testimonials template for?

This template is perfect for marketing and sales orgs looking to up-level their content and collateral. An effective testimonial from a real person can make all the difference in conversions and landing potential customers, and by storing all your customer reviews in one database, you can make a more informed decision about which ones will best suit your purposes.

What makes a good customer testimonial?

A good testimonial is an enthusiastic endorsement of your company, mission or product or service. It usually comes from a leader or expert within a known company—often as part of a case study. The best quotes often come from the success stories of new customers, and often cite the individual and the company (sometimes called “the logo rights”). These high-quality testimonials are best when they come from companies with a range of headcounts—if your product or service can be used by a company of 5,000 and 50? You’ve got a winner.

We’ve built this template to make it easy for you to make sure you have _just _the right information—without any of the superfluous details.

Tips to get started with our testimonial template

With Airtable, you can tag each testimonial with its main themes, what social media site you found it on, and even upload video testimonials as well. Use those tags to filter through all your best customer stories and reviews and build a new homepage focused on exactly the aspects of your brand you want to promote. Or, when you're on a sales call, pull up testimonial examples that address that potential client's concerns.

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