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Overview

Staying ahead of the competition is crucial. Our Competitor Research template is designed to keep your go-to-market teams equipped with the most up-to-date information about your competitors. This comprehensive template allows you to track various aspects of your competitors, including their key messaging, product innovations, revenue numbers, and more. By leveraging AI, this template continuously searches the internet for the latest updates from websites, blog posts, social media, and press releases, ensuring you never miss a beat.

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About this template

Our Competitor Research template is a powerful tool that helps you gather, organize, and analyze competitor data efficiently. With this template, you can:

  • Upload and store various types of data: Easily upload recordings, screenshots, revenue numbers, and other relevant information about your competitors. This centralized repository ensures that all your data is organized and easily accessible.
  • Link to customer records: Connect your competitor data with customer records to gain insights into competitive deals or win/loss information. This feature helps you understand how your competitors are impacting your business and identify areas for improvement.
  • Leverage AI for continuous updates: The template uses AI to search the internet for the latest competitor news and product innovations. It pulls data from websites, blog posts, social media, and press releases, providing you with real-time updates and ensuring you stay informed about your competitors' activities.
  • Answer key questions: Each output generated by the template answers key questions about your competitors, such as their latest product launches, market strategies, and financial performance. This information is crucial for making informed business decisions and staying ahead of the competition.

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What is the Competitor Research template?

The Competitor Research template is a tool that helps businesses track and analyze their competitors' activities. It provides a centralized location for storing and organizing competitor data, making it easy for go-to-market teams to access and use this information. By leveraging AI, the template continuously updates with the latest competitor news and product innovations, ensuring you always have the most current information.

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How do you use the Competitor Research template?

Using the Competitor Research template is simple and intuitive. Start by uploading relevant data about your competitors, such as recordings, screenshots, and revenue numbers. Link this data to customer records to gain insights into competitive deals or win/loss information. The AI-powered feature will continuously search the internet for the latest updates, which will be displayed on the Research Dashboard. Use the various pages within the template to analyze and track competitor activities, and make informed business decisions based on the insights gained.

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Why is the Competitor Research template important?

Staying informed about your competitors is essential for maintaining a competitive edge. The Competitor Research template provides a comprehensive view of your competitors' activities, helping you identify opportunities and threats. By leveraging AI to continuously update with the latest information, the template ensures you always have the most current data. This allows you to make informed business decisions, improve your market strategies, and ultimately stay ahead of the competition.

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Who is the Competitor Research template for?

The Competitor Research template is ideal for go-to-market teams, product managers, marketing teams, and business analysts. It is designed for anyone who needs to stay informed about their competitors and make data-driven decisions. Whether you are a small business owner or part of a large enterprise, this template provides the tools you need to track and analyze competitor activities effectively.

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Included in this template, you’ll find the following pages: Competitor Directory, Research Dashboard, Customer Records, Win/Loss Analysis, Revenue Tracker, and AI Insights. These pages are designed to provide a comprehensive view of your competitors and help you make data-driven decisions.

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