Recent studies from GovCon research firms Market Connections and Hinge Marketing show that companies that differentiate themselves win more business. Often that differentiation is highlighted by demonstrating subject matter expertise (SME). This applies to companies with set-aside designations as much as to those pursing full and open bids. Many companies claim SME status, but demonstrating a SME position so that it can be vetted is critical to building a credible SME platform and winning more b