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Platform
1
Facebook
2
Reddit
3
Twitter
4
Quora
5
Linkedn
6
Google Search Ads
7
YouTube Ads
8
Microsoft Ads
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Av CPC
'Good' CTR
Intent
Min spend
Core Targeting
Creative formats
Re-target?
Native lead ads
Conversion tracking
Support quality
Free credit?
Free credit link
Notes
$0.63
1.0%
N
$1.00
Numerous
Text ad
Lead ad
Video ad
Gallery ad
Image ad
Y
Y
Y
7
TBC
$0.25
2.0%
N
$5.00
Subreddits
Interests
Text ad
Video ad
N
N
Y
3
TBC
Turn ad comments off, write in first person as you would organic post
$0.95
3.0%
N
$1.00
Account followers
Interests
Text ad
Video ad
Gallery ad - testing
Basic
N
Y
2
TBC
Copy your ad sets and try lots of different follower lookalikes
$0.75
0.5%
Y
$1.00
Questions
Topics
Interests
Text ad
Video ad
Image ad
?
N?
Y
10
TBC
Great support, new platform, improving quickly
$3.99
1.0%
N
$10.00
Job title
Education
Lead ad
Image ad
Video ad
Y
Y
Y
9
TBC
Expensive! Great support. Need to get funnel working. B2B
$2.00
3.5%
Y
$1.00
Search terms
Search ad
N
N
Y
1
£75
High intent, better conversion but expensive
$1.00
2.0%
N
$1.00
TBC
Video ad
?
N?
Y
1
TBC
$1.54
3.5%
Y
$1.00
Search terms
Search ad
?
N
Y
3
TBC
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