Website Checklist
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Name
1
Credibility
2
User Experience (UX)
3
Accessability
4
Mobile
5
Navigation
6
Assets
7
Strategy
8
Acquisition
9
Activation
10
Copywriting
11
Retention
12
Revenue
13
Referral
14
Pre Launch
15
Automation
16
Legal
17
Performance
18
SEO
19
Maintenance
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Summary
Section
Checklist Items
How do we prove our company's authenticity?
Design
Do we show testimonials of past customers?
Do we display logos of current / past customers?
Are our images high quality / resolution?
Do we have awards won displayed on site?
How do we give our customers a flawless website experience?
Design
Do we have defined goals / flows of what we want our customers to accomplish?
Have we completed user / customer interviews of our website?
Do our forms have obvious success messages when submitted?
Does our design look consistent across different browsers and phones?
Does the visiter know what our company does within 5 seconds of landing on our site?
Do we have wireframes for our important customer flows / journeys?
How do we make our website acessable to everyone?
Design
Do all images use ALT tags?
Does all video with sound have accurate closed captioning?
Are all form errors easy to identify, understand and correct?
Do all forms have clear labels and instructions?
How do we provide a seamless mobile experience?
Design
Is the CTA easy to click on mobile?
Is all our copy / typography easily readable on mobile?
Do all our designs look good on mobile devices?
How do we help our customers navigate through our website seamlessly?
Design
Is our company logo linked to our home page?
Are there no more than 7 links on the nav bar?
Are drop down menus limited to one tier?
Are links clearly titled and not abstract?
Is our navigation bar consitent across all pages?
Does the footer contain our social media links?
Does the footer have any additional pages not needed on the main nav?
Do we have a contact page our customers can easily find?
How do we ensure all our assets are aligned with our brand?
Design
Do we have a favicon set?
Do we have a social share image set?
Do our icons support and communicate the text clearly?
How do we turn strangers into loyal customers?
Marketing
Do we have clearly defined business goals / OKRs?
Do we have clearly defined avatars / personas of our ideal customers?
Do we who are top 3 competitors are?
Do we know our ideal customers Future Desired State?
Do we know what Keywords our competitors rank for?
Do we have a long tail keyword list to focus on?
Do we have a keyword map defined?
Do we have a list of target keywords to focus on?
How do we get more traffic to our site?
Marketing
Does our website have a blog to generate traffic?
Do we have a strategy to drive traffic to our site from retail / in person locations?
Do we have a paid advertisement strategy to bring new visitors to the site?
How will we turn website visitors into customers?
Marketing
Does our website offer valuable content our customers will give us their email address for?
Does our website have a easy way to sign up?
How do we tell a compelling story to our customers?
Marketing
Is the customer positioned as the hero of the story?
Can a stranger figure out exactly what our business does within 5 seconds of landing on our site?
Is all copy / text limited to 2-3 sentences max?
Does our CTA provide a clear next step?
Are we free from all typos and grammatical errors?
Is our copy free from jargon / buzz words?
Does our copy use an active voice when speaking to our customer?
How can we get first time visitors to return?
Marketing
Do we regularly update content / blog to give customers a reason to come back?
Do we update our customers with new content releases?
Does our website offer a reason for customers to return?
How will our website generate revenue?
Marketing
Is there a clear way for customers to purchase our product / service?
Do we have enough info on our website to allow customers to make a purchase?
How can we have our customers refer more customers?
Marketing
Do we offer a referral program to current customers?
Does our website have a referral page / section?
How do we know our website is ready to launch?
Operations
Do all internal and outbound links work properly?
Have all forms been tested?
Have all integrations been tested?
Are proper 301 / 404 redirects setup if necessary?
Did we complete a browser compatibility test?
Are all our meta data descriptions filled out?
Are all SEO plugins installed and configured if necessary?
Are all social media integrations tested?
Do we have a backup of the site made?
Is our SSL confirmed?
Do we have a launch date set?
Do we have a plan / strategy to promote our launch?
Does our new website align with our business and brand goals?
How do we automate repetitive tasks?
Operations
Do form submissions get added directly to our CRM?
Are all our analytic pixels installed correctly?
Do we have an automated email sequence for new leads?
How do we ensure our website doesn't break any laws?
Operations
Does our website contain a privacy policy?
Does our website have a terms & conditions?
How do we get our website to perform lightning quick?
Operations
Are all images optimized for the web?
Does our website have a quick speed loading time?
Are fonts used limited to improve site speed?
How do we rank high on Google?
Operations
Do we have Google Search Console setup?
Do we have Bing Webmaster Tools setup?
Do we have Google Analytics setup?
Do we have a Sitemap setup?
Did we submit our sitemap to Google & Bing?
Do we have a Robots.txt file setup for search engine crawlers?
Are headlines properly marked as H1?
Do all pages contain only one H1 tag?
Does each of our headlines contain one relevant keyword we want to rank for?
Does our website use HTTPS?
Does Google only index one version of our site?
Is our website free from crawl errors on Google Search Console?
Does our website use structured data markup?
How do we maintain our website efficiently?
Operations
Are we pruning old content that doesn't perform well or is no longer relevant?
Is all our content up to date?
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