TLYCS ran a YouTube advertising campaign in Portland Oregon, involving ‘donation advice’. The top 10% household-income households were targeted with (one of) three categories of videos. One of the ultimate goals was to get households to sign up for a 'concierge' personal donor advising service. We YoY compare 'uptick in Portland web visits' to other comparable cities.
Gftw email activation - Gdoc writeup (~following template)
“Do (?reminder) emails affect activation (for pledgers) and retention (for those who have reached their start date).” [Universe highest value pledgers/donors/upgraders] Simple randomization. Small but high-value sample. Needs (more) analysis.
1ftw class leads -- Gdoc writeup and workspace
Pledgers: Impact of 'semi-personalized' (or unpersonalized) email on rate of activation and retention. Nonrandomized design; will need careful work/strong assumptions to possibly make some causal inferences
Question: Are effectiveness-minded (EA-adjacent) donors and pledgers more motivated to donate by
"A": (non-quantitative) presentation of impact and effectiveness (as in standard OftW pitch) or
"B": Emotional appeals and 'identified victim' images
The presentation of options on GWWC's 'pledge page' were randomly varied at the individual browser level over a certain period to see which option increased pledges.
GWWC marketing and messaging themes on Facebook in their Effective Giving Guide Facebook Lead campaigns. Across four trials we compared the effectiveness of different types of (1) messages, (2) videos, and (3) targeted audiences.
GWWC message test: Gitbook (embedded Gdoc) brief writeup
Main Question: Do some message themes work better than others for drawing visitors to Giving What We Can’s landing page?
Gitbook writeup; limited analysis
Low-cost trial; cost to get people (who previously visited GWWC site) to watch different types/presentations of GWWC videos
Charity Elections: ssword-protected page: notebook/writeup/code; aiming to share in future
Running on select schools, testing how CE impacts student participants attitudes and commitments; 'impact assessment', mainly simple before/after comparison
FB Birthdays/donations: Private Google Drive folder
Ongoing; encouraging people to start birthday fundraisers via Facebook (side: make donations). Testing presentation of impact and rating information. Some cooperation with GWWC, 1FTW, and Facebook research
JG seeds: Password-protected data-driven writeup (of scoping, plans, background) here
Other extracts of JG data available at other links (ask)
Large scale field trial in progress; considering social influence of donors/donations and messages
ICRC: Data-driven (Rmd 'notebook') writeup here (analysis in subsequent sections)
Large scale field experiment; 'does output/cost info help/hurt in a mainstream international charity setting'. ~accurate cost of provision information
CRS: Data-driven (Rmd 'notebook') writeup here (analysis in subsequent sections)
Large scale field trial on 'does quant output/cost info help/hurt in a mainstream international charity setting'. Note: the numerical impact information was never particular accurate
80k survey message testing: Password-protected data-driven writeup here (discussion, analysis, code/data; 'Quarto notebook')
Private
Facebook Ads ‘Scale Test’ for 80,000 Hours - template, brief writeup (private access GDoc)
How promising are these ads? How does it scale/saturate? Compare higher-tier (vs other) universities' benefit/cost/