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Trial name
Organization(s) involved
The Life You Can Save
Count1
1
TLYCS Advisor signup (Portland)
2
1FTW email activation/retention trial ('high value')
3
1FTW Class Leads experiment
4
1FtW Pre-giving-tues. email A/B
5
Pledge page (options trial)
6
Giving guides - Facebook
7
Message Test (Feb 2022)
8
YouTube Remarketing
9
Charity elections pilots/surveys
10
Facebook birthday fundraiser/donations trials
11
JustGiving seed donations/messages
12
ICRC donation suggestion and cost-info trial
13
Catholic Relief Services/Donors Voice - quantitative impact information
14
80k advertisement message testing survey experiment
15
Facebook Ads ‘Scale Test’ for 80,000 Hours
16
Other 80k tests and surveys (unshareable atm)
Organization(s) involved
One for the World
Count3
Organization(s) involved
Giving What we Can
Count4
Organization(s) involved
Charity Elections program under GWWC
Count1
Organization(s) involved
Academic/Multiple/Charity partners
Count4
Organization(s) involved
80000 hours
Count3
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main_link
Explanation of trial
interestingness
work_priority
category
Confidentiality
contexts
conditions (classes)/trials
trackable outcomes
key 'todos'
Organization(s) involved
  • TLYCS Portland - Gitbook writeup and simple analysis
  • TLYCS Portland - Data-driven notebook writeup/analysis

TLYCS ran a YouTube advertising campaign in Portland Oregon, involving ‘donation advice’. The top 10% household-income households were targeted with (one of) three categories of videos. One of the ultimate goals was to get households to sign up for a 'concierge' personal donor advising service. We YoY compare 'uptick in Portland web visits' to other comparable cities.

PoC/scale/scoping/preliminary
Public
Youtube advertisements
clicks/activity by city
recheck and clarify results (tlycs portland)
geo/time methods (tlycs portland)
The Life You Can Save

Gftw email activation - Gdoc writeup (~following template)

“Do (?reminder) emails affect activation (for pledgers) and retention (for those who have reached their start date).” [Universe highest value pledgers/donors/upgraders] Simple randomization. Small but high-value sample. Needs (more) analysis.

social
Ongoing
Emails to people in the funnel
Reminders
Activate pledge (donate?)
Retention
Donations
Connect to data (1ftw email)
Frame and run analysis (1ftw email activation)
One for the World

1ftw class leads -- Gdoc writeup and workspace

Pledgers: Impact of 'semi-personalized' (or unpersonalized) email on rate of activation and retention. Nonrandomized design; will need careful work/strong assumptions to possibly make some causal inferences

social
Ongoing
One for the World
  • Gitbook writeup and workspace
  • Data-driven notebook

Question: Are effectiveness-minded (EA-adjacent) donors and pledgers more motivated to donate by

"A": (non-quantitative) presentation of impact and effectiveness (as in standard OftW pitch) or

"B": Emotional appeals and 'identified victim' images

messaging
Public
Emails to people in the funnel
Messages/imagery (esp emotional)
Donations
Improve Bayesian analysis and presentation
One for the World
  • Gitbook brief writeup
  • EA Forum Post - Pledge page

The presentation of options on GWWC's 'pledge page' were randomly varied at the individual browser level over a certain period to see which option increased pledges.

choice architecture
Public
Pledge page
Framing pledge options
clicks to pledge
Pledge page - possible track/link followup data?
GWWC Pledge page: redo analysis in R, write up
Giving What we Can
  • Giving guides: Gitbook brief
  • EA Forum post
  • Data-driven 'Quarto' notebook here

GWWC marketing and messaging themes on Facebook in their Effective Giving Guide Facebook Lead campaigns. Across four trials we compared the effectiveness of different types of (1) messages, (2) videos, and (3) targeted audiences.

messaging
Public
Facebook or social media advertisements
Elite/small/clever community
Profiling/targeting specific audiences
share email/signup
link clicks
expenditure per engagement
(GG - FB) Improve Bayesian analysis, especially cross-category aggregation.
Giving What we Can

GWWC message test: Gitbook (embedded Gdoc) brief writeup

Main Question: Do some message themes work better than others for drawing visitors to Giving What We Can’s landing page?

messaging
Public
Facebook or social media advertisements
Elite/small/clever community
Effectiveness
Social Proof: Others do it
Appealing to identity (as rational and generous)
landing page views per dollar
link clicks
video plays
formal/careful/Quarto analysis (GWWC message tests)
Giving What we Can

Gitbook writeup; limited analysis

Low-cost trial; cost to get people (who previously visited GWWC site) to watch different types/presentations of GWWC videos


PoC/scale/scoping/preliminary
Public
Youtube remarketing
video plays
link clicks
Giving What we Can

Charity Elections: ssword-protected page: notebook/writeup/code; aiming to share in future

Running on select schools, testing how CE impacts student participants attitudes and commitments; 'impact assessment', mainly simple before/after comparison

PoC/scale/scoping/preliminary
preliminary
Student program
Surveys
stated intentions and attitudes
'which cause they prioritize'
process new data (Charity Elections)
Charity Elections program under GWWC

FB Birthdays/donations: Private Google Drive folder

Ongoing; encouraging people to start birthday fundraisers via Facebook (side: make donations). Testing presentation of impact and rating information. Some cooperation with GWWC, 1FTW, and Facebook research

informational/debiasing
Ongoing
Facebook or social media advertisements
Numerical impact information
Donations
fundraisers started
FB: implement/find version with sufficient participation
Academic/Multiple/Charity partners

JG seeds: Password-protected data-driven writeup (of scoping, plans, background) here


Other extracts of JG data available at other links (ask)

Large scale field trial in progress; considering social influence of donors/donations and messages


PoC/scale/scoping/preliminary
Ongoing
Academic/Multiple/Charity partners

ICRC: Data-driven (Rmd 'notebook') writeup here (analysis in subsequent sections)

Large scale field experiment; 'does output/cost info help/hurt in a mainstream international charity setting'. ~accurate cost of provision information

Public
Mail (postal) solicitation
Numerical impact information
Suggested/default/pre-filled donation amounts
Donations
Improve Bayesian analysis and presentation
finish writeup/sharing
Academic/Multiple/Charity partners

CRS: Data-driven (Rmd 'notebook') writeup here (analysis in subsequent sections)

Large scale field trial on 'does quant output/cost info help/hurt in a mainstream international charity setting'. Note: the numerical impact information was never particular accurate

informational/debiasing
Public
Emails to people in the funnel
Numerical impact information
Donations
Academic/Multiple/Charity partners

80k survey message testing: Password-protected data-driven writeup here (discussion, analysis, code/data; 'Quarto notebook')

Private

messaging
limited sharing
Paid survey audiences
stated intentions and attitudes
recall and accuracy in followup
link clicks
share email/signup
Improve Bayesian analysis and presentation
Possible shareable writeup?
80000 hours

Facebook Ads ‘Scale Test’ for 80,000 Hours - template, brief writeup (private access GDoc)


How promising are these ads? How does it scale/saturate? Compare higher-tier (vs other) universities' benefit/cost/

PoC/scale/scoping/preliminary
private
Facebook or social media advertisements
share email/signup
80000 hours
private
80000 hours
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