The emotional our greatest enemy is not the coronavirus, it is fear, rumors, and stigma. The demand for calm undermines the need for leaders to be validating emotions. We need to be one step ahead by letting people know what to do now AND what to do once it gets worse, as by the time most people get it we might be there - share the possilbities so that we are all mentally prepared for what may come. Not only do we need to be told on what the appropriate response is, but acknowledge the